Bristol Street Motors invests £1m to transform Harlow Peugeot dealership

Bristol Avenue Motors has spent £1m reworking its Harlow Peugeot dealership right into a multi-franchise web site, doubling its funding within the city and creating seven new jobs.

Following a £1m funding to refurbish a service middle on River Method late in 2021, Bristol Avenue Motors has renovated its Peugeot dealership to accommodate the addition of Citroen and Vauxhall franchises.

The newest spend brings the full funding within the space to £2m within the final 12 months, with greater than 30 jobs created, and furthers dad or mum firm Vertu Motors’ drive in direction of an elevated variety of multi-brand retail websites.

Richard Geary, basic supervisor at Bristol Avenue Motors Harlow, mentioned: “This has been an enormous transformation for the situation and demonstrates Bristol Avenue Motors’ confidence within the city.

“The positioning of the brand new showrooms had been a workshop for 20 years, seeing it stripped again and renovated to create probably the most trendy of automobile dealerships has been wonderful.

“The top result’s excellent and has created a incredible surroundings for colleagues and clients.

“To assist the addition of Vauxhall and Citroen to the positioning, we’ve got recruited seven new workforce members and promoted two very skilled individuals into senior positions.

“I am very enthusiastic about our future and look ahead to welcoming extra individuals to Bristol Avenue Motors Harlow.”

The group mentioned the workshop doorways have been eliminated and changed with a wall-to-ceiling glass entrance, and interactive screens have been put in to permit clients to construct a car specification that fits their particular person wants and price range.

Robert Forrester, chief govt of Vertu Motors PLC, mentioned: “Bristol Avenue Motors is delighted with the results of this newest funding. We have now made a big dedication to Harlow over the past 12 months.

“Refurbishing a devoted service centre, simply across the nook from the dealership, has allowed us to increase this web site and convey three main manufacturers beneath one roof.

“We have now created greater than 30 jobs within the space as a direct results of our funding on the two websites.

“There can be additional alternatives for different roles and apprenticeships in our workshop and dealership areas, and we might encourage native individuals to contemplate constructing their careers with us.”

As a part of efforts to fight the hovering value of power, Vertu Motors is taking its automobile dealerships “off grid” within the second half of 2022.

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