Bristol Road Motors has launched its personal W Sequence race workforce, Click2Drive Bristol Road Motors Racing.
Bristol Road Motors’ new workforce and continued partnership with W Sequence, the worldwide single-seater motor racing championship for feminine drivers, consists of the assist of their award-winning purchase on-line know-how, Click2Drive.
From part-exchange and finance choices to a private concierge service, Click2Drive affords patrons a devoted workforce of advisors to make the duty of buying their subsequent dream automotive as easy and easy as potential.
The launch of the W Sequence race workforce coincides with the model’s new #TypicalWomanDriver marketing campaign, which highlights the abilities and significance that girls drivers play in society, from ambulance drivers and different blue-light first responders to lorry drivers and air drive pilots.
Bristol Road Motors champions inclusivity all through all facets of its enterprise and partnerships. Final yr, it made a number of adjustments to encourage extra ladies into its workforce, together with providing enhanced maternity pay and creating greater than 100 apprenticeships which are focused at profession switchers, or those that had taken a profession break, together with moms returning to work.
Click2Drive Bristol Road Motors Racing will take part within the W Sequence 2022 season and has already signed its first driver, Alice Powell.
Thought of a feminine pioneer in motorsport, Alice was the primary lady to win a Formulation Renault championship in 2010 and, two years later, grew to become the primary lady to attain factors within the GP3 Sequence.
Robert Forrester, chief govt of Bristol Road Motors, stated: “We’re very excited to now reveal each our workforce, Click2Drive Bristol Road Motors Racing, and our new #TypicalWomanDriver marketing campaign.
The marketing campaign seems to be to flip the derogatory stereotype and convey to mild the unbelievable feminine figures throughout a variety of professions and communities.
“There was some nice work to encourage extra ladies into motorsport and the broader automotive business within the final couple of years, and we’re happy to have been a part of that via our partnerships, together with W Sequence.”