Sports activities sponsorships could by no means have been such a major a part of the automotive retail sector’s advertising and marketing make-up than they’re at present.
After the Scottish Premier League’s high-profile sponsorship feud involving cinch and Parks Motor Group, and a surge in offers signed throughout Europe by Cazoo, Vertu Motors chief government Robert Forrester has mirrored on what it means for his AM100 PLC.
Learn on to listen to his tackle why motor sport – and the alignment of Bristol Road Motors and Macklin Motors with System One, the W Collection and British Touring Automotive Championship (BTCC), specifically – align so effectively its model worth.
Sponsorships aren’t nearly getting your model in entrance of enormous audiences who could not have heard of your corporation.
It’s important that due diligence is carried out to guarantee that any affiliation with an occasion, sport or charity is an effective match along with your firm’s outlook and enterprise philosophy. That is why we’ve got at all times fastidiously chosen our sponsorships and partnerships throughout the enterprise.
All through Bristol Road Motors’ 100 year-plus historical past, we’ve got cast sturdy connections with racing, rallies, and drivers.
We strongly consider this sporting enviornment dovetails with the corporate’s DNA, with each our profitable formulation being all about precision, innovation, technical development, dedication, willpower and teamwork.
Our persevering with assist within the trendy motoring age displays the newest improvements within the business.
That is demonstrated by our sponsorship of Channel 4’s protection of ABB FIA System E World Championship, the one all-electric motorsport world championship.
We even have elevated our assist for the EXCELR8 Motorsport staff as their title sponsor for the 2022 Kwik Match British Touring Automotive Championship (BTCC). This includes a four-strong racing staff, together with skilled winners Tom Ingram and Tom Chilton, who function Bristol Road Motors branding on their automobiles, race fits and helmets.
Bristol Road Motors has additionally equipped EXCELR8 Motorsport with plenty of assist automobiles for the season, along with the drivers receiving new Hyundai IONIQ 5 fashions to make use of all year long.
Bristol Road Motors can also be a robust backer of W Collection, the worldwide single-seater motor racing championship for feminine drivers. Having sponsored the Channel Four protection of their season final 12 months, our firm additionally supported W Collection to compete within the digital version of the 24 Hours of Le Mans race in January.
We have now taken that partnership a lot additional and launched our personal W Collection race staff, Click2Drive Bristol Road Motors Racing. We’re very proud to have Alice Powell, a feminine pioneer in motorsport, and Jessica Hawkins, who has carried out unbelievable stunts for films just like the current James Bond movie, a part of our all-British racing staff.
Along with remaining a sponsor of the Channel Four protection of W Collection, we’ve got additionally renewed our sponsorship of the Channel Four protection of System 1 too, following the success of doing so for the previous two seasons.
We see Bristol Road Motors as having large synergies with motor racing and what drivers and their groups concentrate on to realize victory.
This features a sturdy staff spirit, marginal features – by means of minute consideration to element – making the distinction between profitable or shedding, encouraging and growing proficient people, and evolving and embracing the newest expertise.
These attributes are as related to the success of Bristol Road Motors as they’re to the glamorous world of motorsport.
The pitstop is a good instance of how tiny margins could make all of the distinction. Right here, shaving a fraction of a second off a tire change, refuel or operating restore can dictate whether or not a driver crosses the ending line first or second.
It’s the similar in enterprise; making a small, however important change can have a constructive affect on the degrees of service, buyer satisfaction or profitability.
It’s such parallels between the motor commerce and racing automobiles that make our assist of those occasions such an excellent match.
Our Motorsport sponsorships additionally ship out a robust message of what Bristol Road Motors stands for.
Bristol Road Motors regards such partnerships as an thrilling approach to increase consciousness of the corporate and join individuals higher with our ever-growing model.